The benefits of social media and why businesses need them?

Nowadays, social media is one of the most important things that you guys need for your business and for yourself. In Malaysia, we have several types o social media, such as Facebook, Instagram and the not so new social media that have been raising since before MCO 2019.

According to Data Reportal, there are 30.25 million social media users in Malaysia, and Kepios analysis reveals that social media users in Malaysia increased by 2.3 million between 2021 and 2022.

In business, regardless of whether you are a small or a big company, social media have been an effective instrument to stay connected with your respective clients. Based on the Edge Pictures Company, more than three billion people across the world are using social media every month, and the industry is set to become even bigger in the coming years.

SO, WHY BUSINESSES NEED SOCIAL MEDIA?

As we are living in the fast-growing world, social medias has become the most powerful marketing tool in every aspect. As we need to keep up with the current trends, organisations can stay up-to-date by constantly promoting their products or services. The high volumes of users on each social media platform, such as Facebook, Instagram, Tiktok etc, will help potential clients to reach their businesses based on their needs.

The following are three reasons why businesses require social media:

Increased your brand awareness.

Growing your business isn’t the most difficult task in the world, especially with the power of social media. With the click of a button, a single post can reach thousands of people. You can easily increase and improve your brand’s visibility and have an impact on your target audience by interacting with them by investing some time.

For example, Tiktok already has the platform for businesses, which we called a “TikTok Shop,” and for the seller, they can sell their product by doing merchant-sponsored LIVE’s and in-feed videos, creator collaborations, campaigns, and promotions.

Engage with your customers.

Social media is almost like a playground for engaging and interacting with customers. Nowadays, having a product or service that people value, such as having accurate information or being new and trendy, will help you establish your business as one of the leaders in its industry.

For instance, we have Instagram reels and Tiktok, where most of the sellers post about their products, which will attract customers, and from those viewers, maybe one will become a buyer! As a result, you can increase and reach your customers’ engagement from here.

Better customer satisfaction.

I think you have heard this sentence everywhere: “Customers are always right.” Customers nowadays aren’t afraid to speak up and share their thoughts on social media, whether they had a positive or negative experience with your brand or product. So, now you can see the power of social media, right?

For instance, we have Instagram reels and Tiktok, where most of the sellers post about their products, which will attract customers, and from those viewers, maybe one will become a buyer! As a result, you can increase and reach your customers’ engagement from here.

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