HOW TO BUILD A PERSONAL BRAND?
Personal brand is similar to corporate brands. When you become a businessman, the personal brands naturally come to you. It means, when you’re representing your goods & services, you also represent your personal brand to the public. Personal brand where it can differentiate your brand with your competitors. Besides, personal brand also can help you to stay long lasting in the market and encourage clients to stay with you. As mentioned by Kevin Stimpson:
“Having a personal brand is important for an entrepreneur because now more than ever, it’s important for CEOs and founders of companies/brands to come out to the forefront and connect with their audiences. People connect with people.”
BUILD YOUR OWN VALUE
How to build a personal brand? Firstly, you need to build your own value. Values are important to maintain your personal brand and can make you confidently present your brands to market. Your values are the benchmark of your brand and it’s all depends on you. A personal brand is define who is the real you and it’s such a roadmap of where you will go in future. Personal brand usually reflecting your personality which are your own skill, values and belief. As stated by Pia Silva:
“You want to find the special thing that is YOU and make your brand all about that. You can’t make it up, it has to be real (though it can and probably should be a little exaggerated).”
Next is, your target audience. In order to create your personal brand, first things is know your target audience which is their age, group and so on. Try to treat and make client attract with your brands. Frankly, not all your clients can stay with you. So, you need to use tricks in order to attract client stay with your good and services. But, by having a good personal brand, they (client) might stay with you and the lucky part is they (client) promote your product to others. So, providing a product where you need to know about your client then you can prepare a good product that meets their experience.